Connecté en tant que :
filler@godaddy.com
OUR APPROACH - DISTRIBUTION
Targeted sample distribution with QR code
Sample distribution locations are carefully selected: independent retailers, targeted events, wellness venues or leisure destinations. Each product reaches fully available consumers who are convinced of the importance of consuming organic and natural foods. Each participant receives a product to test. In a calm and welcoming environment, potential consumers are invited to scan a QR code that directs them to the supplier’s website and to a questionnaire, generating rich and valuable information. N.B. Distribution methods, locations and volumes are defined according to each brand’s objectives and budget.
OUR APPROACH - MARKET RESEARCH
Consumer market research powered by QR codes
The study is conducted with 100 organic and natural product consumers. Each participant receives a product to test and is then invited to complete a questionnaire accessible via a QR code in order to share their perceptions. The responses collected are analyzed by Ozway and compiled into a structured report, providing a reliable and actionable assessment of the product’s and brand’s potential. Key data points include levels of interest, consumer perceptions, and feedback. The results of an Ozway campaign serve as a valuable decision-support tool for strategic initiatives, whether related to entering the Quebec market, securing retail listings, or pursuing expansion. The service is offered at a fixed price.
OUR APPROACH -BRAND INTRODUCTION
STRATEGIC SUPPORT FOR ENTERING THE QUEBEC MARKEt
Ozway creates a strategic link between suppliers, distributors, and retailers, and supports brands that are not yet present in Quebec as they enter the organic and natural market. When a brand seeks to enter the Quebec food market, it is often challenging to identify where to present its products, who to approach, and how to structure a presentation that generates clear and actionable feedback from decision-makers. Ozway organizes and facilitates brand and product presentations to key retail accounts and targeted distributors. Decision-makers—including buyers and brand managers—access a clear presentation via a QR code and can share their level of interest, comments, and expectations. Ozway centralizes the feedback and provides a structured analysis of the responses to support listing and market-entry decisions. This approach enables brands to save time, better target opportunities, and progress more efficiently in the Quebec organic and natural market. The cost of this service varies depending on needs, objectives, and the level of support required.
OUR APPROACH - CONSULTING
Personalized consulting services
Ozway provides strategic support to suppliers in the organic and natural sector to help them clarify their positioning, define priorities, and move from strategy to action. Each engagement is tailored to the brand’s objectives and to the realities of the Quebec and Canadian markets. Ozway’s approach is grounded in hands-on market knowledge, combined with concrete actions that enable brands to make informed decisions. Each mandate begins with an in-depth analysis of the brand’s objectives, stage of development, and specific challenges in Quebec and Canada.
The support first focuses on clarifying the direction to take before investing time and resources. Ozway then helps structure the approach by identifying priorities, target channels, recommended actions, and key stakeholders to engage. The approach combines strategic thinking with on-the-ground execution. Each engagement is personalized, pragmatic, and decision-oriented. Ozway acts as a strategic partner, helping brands move forward with clarity, consistency, and efficiency. The cost of this service varies based on needs, objectives, and the level of support required.